Indie Hackers Podcast

Indie Hackers Podcast 202: Austin Rief

Published: April 20, 2021, 9:24 p.m.

Business Name(es)

Morning Brew



Key Lessons from the Episode

The most important things to take away


Authenticity compounds over time.

"Because we weren't trying to build a rabid fan base... it was just being authentic. It takes time."

Empower your users to share and build in public.

"If you want people to care about what's going on in your company, you should be transparent and talk about what you're doing."

Habits are hard to break once you build them.

"We built a daily habit and habits are hard to break once you build them."

Consistency is key in building habits.

"We never miss a day. We show up every single day in your inbox."

Follow your passion is complete crap. People are passionate about things that they're good at.

"Get really good at something, and then you'll become passionate at it."

Episode Details

Episode Gist

Customer Acquisition

Morning Brew acquires customers through organic growth by focusing on distribution. They started by targeting college students who needed their services and expanded to other schools using referral programs, making sure sharing is easy, and aligning incentives with power users.

Business Category

Content Creation


Entertainment and Gaming

Business Model


Contact Austin Rief