Indie Hackers Podcast

Indie Hackers Podcast 206: Nathan Barry

Published: May 12, 2021, 7:39 p.m.

Business Name(es)

ConvertKit

MRR

27500000.00

Key Lessons from the Episode

The most important things to take away


1

Compound growth takes time and requires incremental improvements over an extended period.

"It's the magic of compound growth that's responsible for ConvertKit's growth."
2

Transparency in business can help others learn from your experiences and build trust with your audience.

"Our mission is to help creators earn a living, and sharing our numbers publicly helps us achieve that by providing valuable insights for other founders."
3

Choosing the right business model is crucial for long-term success.

"ConvertKit's subscription-based model has contributed to its compound growth and stability."
4

Staying focused on your mission and vision can help guide important business decisions.

"Our focus is to help creators earn a living, which helps us make strategic decisions that align with our goals."
5

Building an executive team and delegating responsibilities can lead to better decision-making and growth.

"Having an executive team allows me to focus on strategy and long-term thinking, while they handle day-to-day operations."

Episode Details

Episode Gist

Customer Acquisition

ConvertKit acquires customers through various channels, including content marketing, partnerships, and word of mouth. The company has also expanded into the music industry by acquiring Fanbridge to better serve musicians.

Business Category

SaaS

Industry

Technology and Gadgets

Business Model

Subscription

Contact Nathan Barry

Nathan Barry, nathan@convertkit.com