Involuntary reciprocity builds an audience and helps in the long run.

"If you give enough for free to people, if you just spend enough of your time to help them and to make their lives easier, to solve their problems for and with them without asking for anything in return, they cannot help but helping you back at some later point."

Helping people is fulfilling and provides a sense of purpose.

"I realized that I had no passion for the game. All the passion that I had before, before I started bootstrapping businesses or doing stuff like that, all that passion was gone and was replaced by another passion that I only realized in retrospect. And that was helping people that was serving people."

Being patient and persistent is key to success.

"All the passion was gone and was replaced by another passion that I only realized in retrospect. And that was helping people that was serving people... It's like the runner's high or something, you know, like you run for like the first mile or two, and it's awful. And then after that, you just like hit some sort of cliff where you just don't care anymore."

Being authentic and genuine in helping others is important.

"I didn't know that that was the source of my passion. But the moment we sold the company, the moment we handed everything over, our customers, our jobs, you know, and everything, that was gone... And that's when I jumped into writing. It's when I started my blog and started writing about one topic that is SaaS or bootstrapping related every week."

Building an audience-driven business involves understanding your audience's needs first.

"You can actually start with who do I want to serve? Where are they? How can I find out what they actually suffer from? What problems do they have? What are the critical problems that allow me to build something that they actually have a budget for?"