Indie Hackers Podcast

Indie Hackers Podcast 217: Kyle Gawley

Published: July 14, 2021, 6:31 p.m.

Business Name(es)




Key Lessons from the Episode

The most important things to take away


Always prioritize work-life balance and maintain a healthy lifestyle.

"I promised myself then if I got better, I would go and do some traveling. And I would try and find a better work life balance."

Be transparent about your business but be cautious of copycats.

"I used to share them on IndieHackers. I've kind of, I've removed it recently because I've had some issues with copycats."

Be aware of the double-edged sword of transparency in business.

"It's a sort of double edged sword where you're less likely to get competitors, but you're also less likely to get customers or fans or compatriots who want to basically help commiserate with you and talk to you and collaborate with you."

Be cautious of people trying to copy your business and protect your intellectual property.

"People have like copied the product. They've even like ripped off like chunks of the landing page, trying to replicate the SEO strategy that I'm using."

Be imaginative and strategic in building your business; don't just copy the outer layers of a successful company.

"99 times out of 100, it doesn't go anywhere because people who aren't imaginative enough or aren't strategic enough to do anything more than copy the outer layers usually don't succeed."

Episode Details

Episode Gist

Customer Acquisition

Gravity acquires customers through targeted marketing efforts and a strong online presence. Kyle emphasizes the importance of understanding your target audience and solving their specific problems.

Business Category



Software Development

Business Model


Contact Kyle Gawley