Indie Hackers Podcast

Indie Hackers Podcast 222: Valentin Hinov

Published: Aug. 18, 2021, 1:09 p.m.

Business Name(es)




Key Lessons from the Episode

The most important things to take away


Keep the product as simple as possible.

"If you can avoid adding like a configuration option for users, do it."

Sometimes you just have to make mistakes to learn from them.

"There's some mistakes that you just have to make. Like you said, you can read all the startup books in the world. You can read all the advice in the world, but sometimes you just have to go through something to learn from it."

Have fun and enjoy the journey.

"Building a startup is hard... So don't put yourself down. Don't be too hard on yourself. When things don't go your way, remember that you started this because you have a passion and because you want to build something and because you want to have fun."

Episode Details

Episode Gist

Customer Acquisition

Thankbox acquires customers primarily through Google Ads, with a cost per acquisition of around $2. The company has also benefited from the built-in virality of its product, as users share the group cards they create with others.

Business Category

Content Creation


Entertainment and Gaming

Business Model


Contact Valentin Hinov