Indie Hackers Podcast

Indie Hackers Podcast 223: Rob Fitzpatrick

Published: Aug. 25, 2021, 6:41 p.m.

Business Name(es)

Write Useful Books



Key Lessons from the Episode

The most important things to take away


Writing books can provide passive income and thought leadership.

"It's passive revenue that truly is passive. If you design it right, it grows rather than fades."

Design books for long-term growth and word-of-mouth marketing.

"You need those two things to be in place. And the way I think writing about the best book is one, you could either be a super genius, what that's hard and not very repeatable, or you can scope down who you're serving until you've chosen a very narrow type of person."

Beta reading is crucial for improving effectiveness and engagement.

"You want to use an online tool so that you can kind of see the engagement and also importantly, see the abandonment."

Guide beta readers to provide valuable feedback.

"It's like the customer development journey, like discovery, validation, etc. You kind of go through these steps with the book in order worrying about editing too soon and making the words beautiful is the equivalent of premature scale in a tech product or like being 100 percent secure when you're still not sure if anyone even wants it."

Writing books can help build connections and expand your network.

"And you know, it's fun. And you meet people. It's another nice side effect of writing a book is that you're, you're, you're doing interesting stuff. You're showing your thoughts and you make connections."

Episode Details

Episode Gist

Customer Acquisition

Rob Fitzpatrick uses a combination of podcast book tours, Amazon PPC ads, writing in public, and event giveaways to acquire customers for his books.

Business Category

Content Creation


Creative Arts and Design

Business Model


Contact Rob Fitzpatrick